Electronic mail advertising and marketing is probably not a shiny new advertising and marketing technique. Nonetheless, it’s dependable and can provide a big ROI if accomplished appropriately. For instance, Litmus discovered that firms that invested in e-mail advertising and marketing bought $36 for each $1 spent.
Electronic mail advertising and marketing is gathering your viewers’s e-mail addresses and sending them advertising and marketing supplies and data. It is a crucial ingredient of any digital advertising and marketing plan.
It may be a strong instrument as a result of the e-mail addresses you collect are an owned viewers. You’re not relying on a social media platform or the rest to succeed in your viewers, providing you with extra dependable entry to your viewers.
Electronic mail advertising and marketing providers are instruments that provide help to collect your viewers’s e-mail addresses, phase them based mostly on pursuits, automate emails, and supply reporting on how your emails are performing.
On this article, we’ll clarify what to search for in an e-mail advertising and marketing platform and provides a rundown of our prime 20 e-mail advertising and marketing providers for small companies.
The right way to Select the Greatest Platform For Your Enterprise
Simply as each small enterprise is exclusive and has completely different wants, many e-mail advertising and marketing platforms have completely different strengths and weaknesses. You need to discover the platform that can work finest with your small business. The perfect platform for you relies upon primarily on your small business kind and e-mail advertising and marketing technique.
Electronic mail Advertising Technique
Earlier than discovering the fitting e-mail advertising and marketing platform, you need to create an e-mail advertising and marketing technique for your small business. Understanding your small business targets and the way you plan to make use of e-mail to attain these targets will provide help to resolve which platform is the most effective match for you.
Some key parts of an e-mail advertising and marketing technique embrace:
- Targets – What would you like your viewers to do after they learn your emails?
- Schedule – How usually will you be sending emails to your viewers?
- Viewers segments – How will you break your viewers into completely different teams so you possibly can ship extra personalised content material?
As soon as your e-mail advertising and marketing technique is prepared, you possibly can determine probably the most useful options you’d like out of your e-mail advertising and marketing platform. Many platforms have completely different plans based mostly on what options you’d like to make use of. Some examples could be:
- Whether or not you’ll be integrating your gross sales and advertising and marketing
- When you’ll use each SMS and e-mail advertising and marketing
- What number of subscribers you have got
- What number of emails you ship month-to-month
Realizing what options you want, how e-mail advertising and marketing will combine together with your different advertising and marketing efforts, what number of subscribers you anticipate, and what number of emails you want to ship a month will provide help to discover the fitting platform and plan. Whereas the variety of subscribers and emails you’ll ship could also be an estimate, it ought to nonetheless provide help to slender down your choices.
Your Enterprise
Primarily based on your small business and your services, you’ll need to search for particular options and integrations on your e-mail advertising and marketing platform.
Some e-mail advertising and marketing platforms specialise in ecommerce companies; others goal content material creators. One other platform has constructed a service for companies that make and promote on-line programs. Many of those instruments will work for every type of companies, however discovering one specializing in your small business could be a bonus.
One other essential facet to contemplate whereas researching e-mail advertising and marketing platforms is what different platforms and purposes you’d prefer to combine together with your e-mail advertising and marketing. Suppose you personal an ecommerce enterprise and use Shopify. In that case, you’ll need to discover an e-mail advertising and marketing platform that may hook up with your Shopify account.
When you already use a CRM or different platform on your advertising and marketing and gross sales, then it could be value researching if that platform gives e-mail advertising and marketing providers. It simplifies your processes and workflows, having all that knowledge in a single platform.
The High Electronic mail Advertising Platforms
There are numerous completely different e-mail advertising and marketing platforms and instruments out there. We’ve listed 20 of the highest e-mail advertising and marketing providers with a quick description, which kind of enterprise the platform shall be finest for, when to make use of it, pricing data, and a hyperlink to their web site. Utilizing this checklist, you possibly can slender your seek for the most effective platform for your small business.
Mailchimp
Mailchimp is without doubt one of the hottest e-mail advertising and marketing platforms, primarily due to its user-friendly platform and completely different advertising and marketing instruments. You should utilize Mailchimp to construct your web site, touchdown pages, and e-mail and social media campaigns. This platform is superb for inexperienced persons trying to be taught and develop their advertising and marketing efforts for his or her small companies.
Greatest for: Small companies in search of a beginner-friendly resolution that may develop with your small business
When to make use of: If you’re trying to begin constructing an e-mail advertising and marketing marketing campaign and need to begin on a free plan that can stroll you thru rising your e-mail subscribers.
Pricing: Free plan and a number of other paid plans beginning at $13/month, relying on the options you’d like entry to
Web site: https://mailchimp.com/
Fixed Contact
Fixed Contact offers a easy and intuitive platform for creating and managing e-mail campaigns and extra options like occasion administration and surveys. With its e-mail providers, this e-mail platform is without doubt one of the few that supply occasion administration, resembling occasion invitations and registrations. Fixed Contact can also be well-known for having wonderful customer support, which may be useful for inexperienced persons.
Greatest for: Small companies who usually host occasions
When to make use of: If you want e-mail advertising and marketing providers for selling your occasions and different advertising and marketing wants.
Pricing: Paid plans begin at $12/month
Web site: https://www.constantcontact.com/
Brevo (Sendinblue)
Brevo, previously Sendinblue, gives e-mail itemizing providers, SMS advertising and marketing, and reside chat providers. Brevo lately rebranded after they expanded their providers to incorporate a CRM, social media advertisements, touchdown web page builders, and transactional emails. It offers a user-friendly interface and automation options with low-cost plans.
Greatest for Small ecommerce companies in search of an inexpensive resolution with a number of advertising and marketing channels
When to make use of: If you want an e-mail advertising and marketing automation service, however solely have to ship a couple of emails month-to-month.
Pricing: Free plan and paid plans beginning at $25/month
Web site: https://www.brevo.com
GetResponse
GetResponse gives e-mail advertising and marketing, automation, touchdown pages, webinars, and conversion funnel software program. This platform is superb for ecommerce companies in search of superior automation options. GetResponse permits its customers to create a full-funnel expertise that nurtures leads into gross sales via e-mail and touchdown pages.
Greatest for: Small SaaS companies in search of a complete advertising and marketing resolution with webinar capabilities
When to make use of: If you need to nurture your leads into gross sales on your SaaS enterprise.
Pricing: Free plan and paid plans beginning at $15.58/month
Web site: https://www.getresponse.com/
AWeber
AWeber is understood for its dependable e-mail deliverability and automation capabilities. Furthermore, it gives a variety of templates and integrations. This platform additionally offers you the instruments to enhance how your emails carry out with reporting and A/B testing choices out there. Lastly, AWeber is intuitive and beginner-friendly, requiring solely a slight studying curve.
Greatest for: Small companies targeted on constructing robust relationships via e-mail advertising and marketing
When to make use of: If you require a platform with wonderful deliverability charges and superior automation.
Pricing: Free plan and paid plans beginning at $12.50/month
Web site: https://www.aweber.com/
Marketing campaign Monitor
Marketing campaign Monitor offers e-mail advertising and marketing software program with a drag-and-drop e-mail builder, superior segmentation, and personalised content material choices. Marketing campaign Monitor makes it straightforward to construct stunning emails with no need design expertise with their drag-and-drop builder. This platform is well-known for its customizable templates and viewers segmentation.
Greatest for: Small companies targeted on content material creation trying to ship personalized emails to their viewers
When to make use of: If you want a platform that enables in depth customization and personalization.
Pricing: Fundamental plan begins at $9/month
Web site: https://www.campaignmonitor.com/
ConvertKit
ConvertKit is an e-mail advertising and marketing platform for creators, bloggers, and small companies trying to construct an viewers. It gives superior automation and segmentation. This e-mail advertising and marketing platform is a superb possibility for creators who promote digital services or products, like teaching or podcasting. ConvertKit has a community of creators you possibly can join with via their platform.
One other noteworthy characteristic of ConvertKit is its concierge migration service, which is able to assist transfer your e-mail lists from different platforms to theirs.
Greatest for: Small companies targeted on content material creation and viewers constructing
When to make use of: If you end up a content material creator trying to develop your viewers via focused e-mail campaigns.
Pricing: Free plan and paid plans beginning at $9/month
Web site: https://convertkit.com/
Drip
Drip is an ecommerce-focused e-mail advertising and marketing platform that gives automation, personalization, and integrations with common ecommerce platforms. Drip offers reporting and knowledge about what your viewers is doing, so you possibly can higher strategize your campaigns. Drip’s highly effective automation options additionally will let you ship personalised emails to your viewers based mostly on their actions.
Greatest for: Small companies working ecommerce shops and in search of highly effective automation options
When to make use of: If you desire a platform that seamlessly integrates together with your ecommerce retailer and takes a lot of the work off your plate with automation
Pricing: Newbie plan beginning at $39/month
Web site: https://www.drip.com/
MailerLite
MailerLite gives an easy-to-use e-mail advertising and marketing resolution with options like a drag-and-drop editor, automation, touchdown pages, and pop-ups. MailerLite is common for small companies as a result of they’ve an ideal free plan and its paid plans are cheaper than many rivals’. It’s additionally well-known for being straightforward to make use of and has wonderful buyer help.
Greatest for: Small companies on a price range who require a user-friendly platform with automation capabilities
When to make use of: When your small enterprise is simply beginning with e-mail advertising and marketing and wishes an inexpensive, beginner-friendly platform
Pricing: Free plan and paid plans beginning at $9/month
Web site: https://www.mailerlite.com/
ActiveCampaign
ActiveCampaign is a sturdy advertising and marketing automation platform combining e-mail itemizing providers with CRM, gross sales, and messaging instruments like SMS. This platform is a good way to mix your advertising and marketing and gross sales efforts. It can save you notes on shoppers in ActiveCampaign and use these notes to create automated and customised campaigns. One factor to remember: ActiveCampaign has a steeper studying curve due to these superior options.
Greatest for: Small companies trying to mix their advertising and marketing and gross sales efforts
When to make use of: If you want a platform that integrates e-mail advertising and marketing with different gross sales and buyer administration capabilities
Pricing: Paid plans begin at $49/month
Web site: https://www.activecampaign.com/
Twilio SendGrid
SendGrid gives a cloud-based e-mail supply platform with superior options like e-mail optimization, analytics, and deliverability consulting. This platform is well-known for having wonderful stories and insights into deliverability (i.e., how usually your emails find yourself in somebody’s inbox vs. their spam folder). This knowledge may also help you craft emails that received’t land in anybody’s spam folder. SendGrid additionally gives flexibility in designing e-mail templates, together with HTML or a drag-and-drop editor.
Greatest for: Small companies trying to enhance their e-mail deliverability
When to make use of: If you require a platform for sending massive volumes of emails specializing in deliverability
Pricing: Free plan, and paid plans beginning at $15/month
Web site: https://sendgrid.com/
Mailjet
Mailjet offers a collaborative e-mail advertising and marketing service with real-time collaboration, automation, and segmentation options. If a number of individuals are working in your e-mail campaigns, understanding who’s making adjustments and when may be troublesome. Mailjet’s real-time collaboration characteristic is exclusive and extremely useful for workforce members modifying campaigns concurrently.
Greatest for: Small companies that want collaborative instruments for e-mail advertising and marketing campaigns
When to make use of: If you work in a workforce and require a collaborative e-mail creation and administration platform
Pricing: Free plan and paid plans beginning at $15/month
Web site: https://www.mailjet.com/
Benchmark Electronic mail
Benchmark Electronic mail gives an intuitive e-mail advertising and marketing platform with drag-and-drop modifying, automation, and strong analytics. This platform is understood for being extremely straightforward to make use of with its useful templates and customizations. Their beneficiant free plan works properly for small companies trying to ship lower than 3,500 emails per 30 days.
Greatest for: Small companies in search of a really user-friendly interface
When to make use of: If you desire a platform that gives stunning templates, simplicity, and detailed marketing campaign analytics
Pricing: Free plan and paid plans beginning at $8/month
Web site: https://www.benchmarkemail.com/
Omnisend
Omnisend focuses on emailing providers and SMS advertising and marketing for ecommerce companies. It gives automation, segmentation, and cart abandonment options. One of the common options Omnisend gives is the Product Picker. This instrument enables you to simply insert your merchandise right into a e-newsletter or e-mail with out coding. Suppose you’re an ecommerce enterprise trying to promote extra merchandise utilizing e-mail and SMS advertising and marketing. In that case, Omnisend is a superb possibility for you.
Greatest for: Small ecommerce companies eager to optimize their e-mail and SMS advertising and marketing
When to make use of: If you function a web-based retailer and require a platform that caters to ecommerce advertising and marketing wants
Pricing: Free plan and paid plans beginning at $16/month
Web site: https://www.omnisend.com/
HubSpot
HubSpot is an all-in-one advertising and marketing platform that gives emailing providers, CRM, automation, and different advertising and marketing instruments. Any buyer communication may be dealt with via Hubspot, together with gross sales and customer support. Storing your buyer knowledge in a single instrument may be extremely useful, so that you don’t have knowledge unfold throughout a number of platforms.
Greatest for: Small companies in search of a complete advertising and marketing suite with robust CRM integration
When to make use of: If you want a unified platform to handle advertising and marketing, gross sales, and buyer relationships
Pricing: Paid plans beginning at $20/month
Web site: https://www.hubspot.com/homepage
Moosend
Moosend is an e-mail advertising and marketing platform providing automation, personalization, touchdown pages, and reporting instruments. This platform is superb for creating and automating workflows and is commonly in comparison with MailChimp. The dashboard is intuitive, and creating and launching e-mail campaigns utilizing their templates is simple.
Greatest for: Small companies trying to create and automate their e-mail campaigns
When to make use of: If you desire a platform with highly effective automation options and a give attention to personalization
Pricing: Free 30-day trial and paid plans beginning at $9/month
Web site: https://moosend.com/
Campaigner
Campaigner offers e-mail advertising and marketing software program with options like A/B testing, automation, and detailed reporting. Whereas Campaigner has a steeper studying curve than some platforms, additionally they have an ideal workflow automation course of. As well as, they provide a instrument to verify your consumer journey stream to make sure there are not any errors earlier than going reside.
Greatest for: Small companies trying to create a customized and automatic consumer journey
When to make use of: If you want a platform to assist construct a visible workflow on your prospects
Pricing: Paid plans beginning at $59/month
Web site: https://www.campaigner.com/
Klaviyo
Klaviyo focuses on e-mail and SMS advertising and marketing for ecommerce companies, providing highly effective segmentation, automation, and personalization. Klaviyo has many integrations with common ecommerce purposes, so bringing your prospects and knowledge collectively is simple. This platform contains emailing providers, SMS advertising and marketing, and cellular push notifications and facilitates product critiques.
Greatest for: Small ecommerce companies trying to attain prospects via a number of channels with personalised messages
When to make use of: If you desire a platform that integrates with common ecommerce platforms and connects together with your prospects simply
Pricing: Free plan and paid plans beginning at $45/month
Web site: https://www.klaviyo.com/
Zoho Campaigns
Zoho Campaigns is part of the Zoho suite of enterprise instruments. It gives e-mail advertising and marketing, automation, and social media integration. Zoho offers a complete suite of enterprise instruments, together with CRM and analytics. If your small business already makes use of Zoho’s different instruments, including on their e-mail advertising and marketing instrument could also be the best choice. Nonetheless, if your small business doesn’t use Zoho’s different instruments, Campaigns continues to be an ideal e-mail advertising and marketing platform to contemplate.
Greatest for: Small companies already utilizing different Zoho merchandise
When to make use of: If you use different Zoho merchandise and desire a cohesive advertising and marketing platform inside the similar ecosystem
Pricing: Free plan and paid plans beginning at $3/month
Web site: https://www.zoho.com/campaigns/
SendPulse
SendPulse is an e-mail advertising and marketing service that mixes e-mail, SMS, internet push notifications, and chatbots. It gives automation and personalization options to make buyer communication extra manageable and efficient. SendPulse additionally offers a platform to construct and promote on-line programs. This platform is useful for companies trying to automate processes and attain prospects from a number of channels.
Greatest for: Small companies constructing and promoting on-line programs and trying to interact prospects via a number of channels with automation capabilities
When to make use of: If you need to attain your viewers via emails, SMS, chatbots, and internet push notifications utilizing a single platform
Pricing: Free plan and paid plans beginning at $6.40/month
Web site: https://sendpulse.com/
Electronic mail advertising and marketing is a superb advertising and marketing technique and might convey an enormous ROI to your small business. It’s a good way to maintain your viewers engaged and enhance purchases. Discovering the fitting e-mail advertising and marketing platform may also help you create a superb expertise on your viewers and make life simpler for you with templates and automation.
Give attention to your small business targets and wishes as you analysis e-mail advertising and marketing platforms to make sure that you choose the fitting instrument for your small business.