The American retail and pharmacy company CVS is trying to enter the metaverse in response to trademark filings registered with the USA Patent and Trademark Workplace (USPTO). The filings point out issues like CVS Well being-brand “downloadable digital items” and “crypto-collectibles.”
CVS Trademark Filings Talk about Digital Worlds and NFTs
The pharmacy big CVS has filed a sequence of trademark filings with the USPTO on February 28, 2022, and the registrations have been printed on March 4. The CVS-Well being trademark submitting #97287237 discusses quite a few digital gadgets and non-fungible token (NFT) ideas. Part 1(a) within the submitting states:
Downloadable digital items, specifically, a wide range of shopper items, prescribed drugs, well being, wellness, magnificence, private care merchandise, and normal merchandise to be used on-line and in on-line digital worlds.
Equally, part 1(b) is described in the identical vogue but additionally with “digital property and digital collectibles offered as non-fungible tokens (NFTs).” The CVS Well being digital items and digital collectibles emblems comply with a slew of well-known manufacturers which have additionally filed comparable metaverse-related emblems with the USPTO.
The fast-food big McDonald’s filed metaverse-related emblems with the USPTO in mid-February, and Walmart filed metaverse and NFT-related emblems in mid-January. New Steadiness, Puma, and Crocs have filed metaverse emblems as properly in current instances. The CVS trademark filings point out that the ideas are supposed to bolster “leisure and amusement” and for “use in digital environments.”
CVS’s NFT thought goals to offer “on-line digital paintings and pictures; crypto-collectibles and software tokens used and transferred on software program as a service; crypto-collectibles and software tokens accessed on platform as a service; offering momentary use of non-downloadable digital media, specifically, digital property, digital collectibles, digital tokens and non-fungible tokens.”
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