Taylor Swift, as WIRED has reported prior to now, guidelines the web. She’s one of the vital Googled celebrities on this planet. Her SEO, or website positioning, in trade parlance, is on hearth. She’s a Tumblr child turned titan of trade (her Eras Tour, after it broke Ticketmaster, made billions) who’s even able to bringing Apple to heel. If we have been ever to do one in all our Autocomplete Interviews together with her, the highest questions would in all probability be one thing like “Does Taylor Swift have a boyfriend?” or “What’s Taylor Swift’s web value?” or “What occurred between Taylor Swift and Karlie Kloss?”
This week, although, the outcomes for “Taylor Swift jets” look very completely different than they might have a month in the past. Why? Final Sunday, Swift and a bunch of well-known friends like Ryan Reynolds, Blake Full of life, and Shawn Levy have been noticed on the New York Jets recreation. Beforehand, searches associated to Swift and jets would have turned up outcomes concerning the Grammy winner’s use of personal jets and people jets’ carbon emissions, main some people (OK, Vulture) to ask: “Did Taylor Swift Attend a New York Jets Sport to Detract From Her Personal Jets?”
Nobody will ever know if Swift went to a Jets recreation particularly to shift the website positioning for “Taylor Swift jets,” however what’s true is that curiosity in that search is presently the best it is ever been on Google Developments. Comparatively, the curiosity within the search time period in summer season 2022, when the information was going round about her PJs, has been bumped all the way down to single digits. So if it was a gambit, it labored. Not solely are the search outcomes upended, however now TikTok movies concerning the “genius” transfer are getting half one million views.
On Tuesday, Britney Muller, a advertising and marketing and machine-learning guide based mostly in New York state, posted on X (fka Twitter) that the transfer was “a PR Masterclasses” [sic]. It “blew up” greater than she meant. That’s partly as a result of most issues about Swift draw consideration, but additionally as a result of she is perceived as a mastermind, somebody who would present her face on the soccer recreation of her maybe-beau in an try to attract search engine consideration to the truth that she noticed the Jets play moderately than information that she reportedly took scores of personal jet flights in 2022. (On the time, the singer’s rep denied that every one the flights attributed to Swift have been hers.)
“It nearly appears like she’s the queen on the chessboard,” Muller says. “It’s a potential principle, and if it’s only a wild coincidence, it’s a wild coincidence, however it may be one of the vital calculated PR stunts of all time.”
Does Taylor Swift Have a Boyfriend?
Keep in mind, there’s backstory right here, which gives different causes for Swift to be at a Jets recreation apart from juicing website positioning. Primarily that she’s rumored to be relationship Travis Kelce, a decent finish for the Kansas Metropolis Chiefs, the workforce that (barely) beat the Jets on Sunday evening.
Ever since gossip concerning the two started to unfold—after she was noticed in a non-public field watching the Chiefs play the Chicago Bears with Kelce’s mother, Donna—there have been wild theories as to what Swift’s play is. As a result of she will’t simply date somebody with out it being think-pieced to dying, hypothesis instantly arose that her cheering was a ploy to distract from her good friend Sophie Turner’s current breakup with Joe Jonas, a bid to make good with the NFL, or to tank the Chiefs’ season so her favored Philadelphia Eagles may win the Tremendous Bowl.