YouTube CEO Susan Wojcicki, who has led the world’s largest video website for the final 9 years, is stepping down from her function. She’ll get replaced by Neal Mohan, her longtime lieutenant.
In a letter despatched to YouTube’s staff, Wojcicki mentioned she was leaving to be able to “begin a brand new chapter targeted on my household, well being and private tasks I’m captivated with.”
Throughout her tenure, YouTube grew to become more and more vital to the enterprise for Google, which purchased the positioning in 2006, and Alphabet, the holding firm that homes each of them: In 2022, YouTube generated $29.2 billion in advert gross sales — greater than 10 p.c of Alphabet’s whole income.
Wojcicki’s departure additionally has significant symbolism for Google and tech usually. For years, she has been one of many only a few girls to function an enormous tech enterprise. And he or she was an integral a part of Google’s founding — she famously rented out her Silicon Valley storage to co-founders Larry Web page and Sergey Brin in 1998, and joined the corporate as its sixteenth worker a 12 months later.
“Susan has a novel place in Google historical past and has made probably the most unimaginable contribution to merchandise utilized by individuals all over the place,” Web page and Brin mentioned in an announcement. “We’re so grateful for all she’s finished over the past 25 years.”
Wojcicki began at Google working advertising, helped construct its on-line advert enterprise, and at one level ran the corporate’s video service that was making an attempt to compete with YouTube. She ended up arguing that Google can buy the positioning as a substitute.
Throughout her tenure as YouTube’s chief, she made a degree of accelerating its accessibility to advertisers, whereas concurrently making an attempt to wrangle an unlimited and unruly group of video creators that powered the positioning.
That periodically led to criticism from video makers, who mentioned YouTube’s rule adjustments and moderation selections made it arduous for them to make a dwelling, and outsiders, who mentioned the corporate wasn’t taking a agency sufficient hand to discourage hate speech and different disagreeable content material. “We managed to upset all people,” Wojcicki informed me in a 2019 interview.
Wojcicki has spent years working intently with Mohan, her successor. The 2 of them first labored collectively constructing Google’s show promoting enterprise, and Mohan has been Wojcicki’s No. 2 at YouTube since 2015.
“Susan has constructed an distinctive workforce and has in Neal a successor who is able to hit the bottom working and lead YouTube by way of its subsequent decade of success,” Alphabet CEO Sundar Pichai mentioned in an announcement.
Under is the total textual content of Wojcicki’s letter to her staff:
Topic: A private replace
Twenty-five years in the past I made the choice to affix a few Stanford graduate college students who have been constructing a brand new search engine. Their names have been Larry and Sergey. I noticed the potential of what they have been constructing, which was extremely thrilling, and though the corporate had only some customers and no income, I made a decision to affix the workforce.
It will be among the best selections of my life.
Over time, I’ve worn many hats and finished so many issues: managed advertising, co-created Google Picture Search, led Google’s first Video and E-book search, in addition to early elements of AdSense’s creation, labored on the YouTube and DoubleClick acquisitions, served as SVP of Advertisements, and for the final 9 years, the CEO of YouTube. I took on every problem that got here my means as a result of it had a mission that benefited so many individuals’s lives around the globe: discovering info, telling tales and supporting creators, artists and small companies. I’m so pleased with all the pieces we’ve achieved. It’s been exhilarating, significant and all-consuming.
At this time, after practically 25 years right here, I’ve determined to step again from my function as the top of YouTube and begin a brand new chapter targeted on my household, well being and private tasks I’m captivated with.
The time is correct for me, and I really feel in a position to do that as a result of we have now an unimaginable management workforce in place at YouTube. Once I joined YouTube 9 years in the past, one in every of my first priorities was bringing in an unimaginable management workforce. Neal Mohan was a kind of leaders, and he’ll be the SVP and new head of YouTube. I’ve spent practically 15 years of my profession working with Neal, first when he came to visit to Google with the DoubleClick acquisition in 2007 and as his function grew to develop into SVP of Show and Video Advertisements. He grew to become YouTube’s Chief Product Officer in 2015. Since then, he has arrange a top-notch product and UX workforce, performed pivotal roles within the launch of a few of our greatest merchandise, together with YouTube TV, YouTube Music and Premium and Shorts, and has led our Belief and Security workforce, guaranteeing that YouTube lives as much as its accountability as a world platform. He has a beautiful sense for our product, our enterprise, our creator and person communities and our staff. Neal can be a terrific chief for YouTube.
With all we’re doing throughout Shorts, streaming and subscriptions, along with the guarantees of AI, YouTube’s most fun alternatives are forward, and Neal is the appropriate particular person to steer us.
For all of the YouTubers I’ve had the privilege to work with, you may have finished a lot to make this platform higher through the years. You created the most important artistic economic system the world has ever seen, enabled totally new types of artwork and storytelling, and supported hundreds of thousands of creators and artists to achieve new audiences—all whereas investing in accountable progress in order that this good group of creators, artists, viewers and advertisers couldn’t solely co-exist however thrive collectively. Thanks!
As for me, within the quick time period, I plan to help Neal and assist with the transition, which can embrace persevering with to work with some YouTube groups, teaching workforce members, and assembly with creators. In the long run, I’ve agreed with Sundar to tackle an advisory function throughout Google and Alphabet. This can enable me to name on my completely different experiences through the years to supply counsel and steering throughout Google and the portfolio of Alphabet corporations. It’s an extremely vital time for Google—it jogs my memory of the early days—unimaginable product and expertise innovation, enormous alternatives, and a wholesome disregard for the unattainable.
And past that, I’ll nonetheless be round, so I’ll have an opportunity to thank the 1000’s of individuals from all throughout the corporate and the world who I’ve labored with and realized from. However for now, I wish to thank Sundar for his management, help and imaginative and prescient through the years. I additionally wish to thank Larry and Sergey for inviting me on what has actually been the journey of a lifetime. I all the time dreamed of working for an organization with a mission that might change the world for the higher. Because of you and your imaginative and prescient, I bought the possibility to dwell that dream. It has been an absolute privilege to be part of it, and I’m excited for what’s subsequent.
Thanks for all the pieces,